Add Your Email Address in the box (top right) & you’ll receive new posts via email!Every day it seems that everything and every body get more and more alike. It seems that the only thing that really differentiates us from our competitors is the skill of our copywriters compared to theirs.
On a recent tour of [...]

If you’ve been paying attention (to American history) you already know that Eddie Rickenbacker was a successful race car driver before the became the most celebrated US Air Ace in during WW I. You might not know that after the war he would become an airline executive, a wartime adviser, and a famous and extremely [...]

Not that I can tell anyway. In fact the more efficient I try to be the less effective I often am. According to the legendary Peter Drucker - as the story goes, efficiency is doing things right and effectiveness is doing the right things. That would mean then that maximum effectiveness, what I always strive [...]