A 21st Century leader, awaken from a dead sleep in the middle of a cold winter’s night by their smallest most insignificant customer, is wide awake and focused on doing whatever they can to serve them, to make it right. Whether that customer is a new hire on the loading dock or one whose orders are so small they have to batch them to meet your shipping requirements - where are you? Are you in the car on the way to the office, heading to the freeway off ramp where their car broke down, or are you still in bed with the voicemail picking up? Your answer will tell a great deal about you as an effective leader.