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Business cards with nothing on the back are wasted
opportunities to sell.

Use the back of your card to expand and reaffirm
your selling sentence (which should be prominent
on the front of your card).

If your Selling Sentence is “Where You Save 20% on
Power Tools Everyday”, use the space on the back
to list the brands on sale every day. Another
solid impression about you and your business.

You can use the back of your card to explain the
high points of your business, quote happy
customers or list the products you offer. If you
quote, be sure to get permission. Implied
permission is when you use a sentence with quotes
around it and no attribution.

No need to fill the back edge to edge, but put
something there that will work for you. Judicious
use of white space front and back is the mark of a
professional. Ever notice the isles in an
expensive store are wider than Wal-Mart?

Find a way to work your name into what you put on
the back. The back is an ad for you, a mobile
marketing piece. Without your name there, the
close is lost. Don’t repeat anything else from the
front, but be sure your name is on both sides.

You can offer a quiz (or checklist) that will
stimulate thinking and prompt a call to you.

Some folks put valuable information on the back
(police, fire, hospital phone numbers, a calendar,
or a football schedule). Some cards use handy tips
or conversion tables or charts.

Turn the back of your card into a coupon. When
they redeem the coupon, give them another card.

Another clever idea is to print the back of the
card with enough space for you to give your
prospect your direct number or your private 800
number by hand writing it in the space on the
back.

“Here, let me give you my PRIVATE number”
indicates in not so subtle tones not everyone gets
that number or you would have printed it on there
for all to see. The chance of that card making it
back to the prospect’s desk are 10 times better
than a ho hum card.

If you use color on the front, the back can be
done in black and white. Information is usually
presented in black and white. Nice physiological
touch, and less expensive, too.

Dig out that pile of cards you have saved from
meetings, conventions and networking. Few utilize
the back for anything, let alone planned
marketing.

For more about business cards, get my article
“What’s on Your Business Card?”
MailTo:BizCardOn@BigIdeasGroup.com

You stand out from the crowd when your business
card is a professional marketing piece, both
sides.

©2005 BIG Mike McDaniel All Rights Reserved

Mike@BIGIdeasGroup.com
BIG Mike is a Professional Speaker and Small
Business Consultant with over 30 years experience,
http://BIGIdeasGroup.com

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This entry was posted on Thursday, May 8th, 2008 at 8:16 am and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.