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Learn how to write a press release and avoid expensive advertising as you grow your business.

A full page ad in an industry journal can cost almost $6.000. But there is a way to use the same publications to to promote your business free of charge.

Journalists want a need one key thing. NEWS! They’ll gladly write about you or your business provided you know what to feed them and do it in the right way.

This is a great way to promote your business FREE.

How can you make the most of the media? Learn how to write a press release and submit it correctly to the journalists so that it gets read and published. Remember journalists have an in-satiable appetite for news. So give them news.

News is central to journalism.

What makes news.

1 Significance - anything which will affect reader’s lives.

2 Drama - accidents, disease outbreaks, armed actions.

3 Pop - sex, scandal.

4 Surprise - anything that surprises.

5 Proximity - anything dramatic which relates to a person or place.

6 Scale - job boost, 6,000 new jobs.

7 Money - lottery winner nets $30million

8 Elite issues - President, Royalty, Film Stars.

9 Vogue issues - fashionable persons.

10 Big guys v Little guys - pensioner defeats government.

11 Death and destruction - tsunami/earthquake.

12 Negative - as above.

13 New - if it’s new it’s news.

How to write news.

* What happened.
* How it happened.
* Amplify
* Tie up loose ends.

How to write a press release.

1 Date - top left hand corner, say’s it new.

2 Headline - make as ‘newsy’ as possible - get your USP in.

3 Para 1 - who, what, when and where, why it’s important.

4 Para 2 - expand on para 1. Don’t stray.

5 Quote - From someone in authority who is independent.

6 Offer FREE fact sheet.

7 Full contact details, including home contact - they work all hours!

8 Notes for editors, facts and background on the story, you or your company/business.

If issuing paper make the press release easy to read - double space.

Follow these guide lines and you should not go too far wrong. Remember you are getting free publicity and they always need news. So it’s worth persevering and learning how to write a press release.

You can see more on How To Issue and Construct Press Releases at http://www.be-your-own-business-expert.com/Press_Release.html

Article by Michael Harrison, Author, Publisher and Business Consultant. Learn from an expert: Go to: http://www.be-your-own-business-expert.com/
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This entry was posted on Sunday, December 2nd, 2007 at 7:30 am and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.