Add Your Email Address in the box (top right) & you'll receive new posts via email!

Are you getting the proper return on investment of your advertising dollar? Do you feel that your marketing dollars and advertising expenditures are getting the results that you want? How do you track your advertising and marketing dollar expenses? Do you survey customers to make sure how they learned about your products or services?

Have you considered the ratio of advertising dollars to new customers? Are you sure that your advertising dollar delivery is sending the proper message to your target market and potential customers? What methods do you have a place for tracking advertising and marketing dollars? Do you have a sophisticated system or are you relying on the data that the last advertising representative or account executive gave to you?

If you were an advertising salesman what kind of data would you want to give to your customers and businesses that advertise with you? Probably data that make it look like their advertising dollars and marketing dollars are well accounted for and deliver excellent results from the target group or target market.

If this is the system you are relying on to make sure you are not wasting your marketing and advertising dollars then you can expect to continue to waste your money and never achieve the goals you have set out to achieve in your company. Please consider this in 2006.

Lance Winslow

This entry was posted on Tuesday, November 7th, 2006 at 8:35 am and is filed under Strategic Planning. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.