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I have two five drawer file cabinets full of actionable strategies you can use to take your professional services to the next level.

Six months ago I wouldn’t have thought that one of my first blog posts would be about Google’s AdSense.

However, as I have been updating our Internet marketing strategy for our company’s web site http://www.ibizresources.com/ - I’ve bombarded by the make a fortune, actually massive traffic - and unlimited profit from AdSense brigade. What a bunch of baloney!

I found out that if you request information from one of the AdSense make a fortune people, you end up getting mail from them 24/7 and all their joint venture partners as well. If the get out the vote people were as effective as these marketers we’d have a 90% turnout at the polls. But I digress.

During that same time I spoke to numerous business coaches and others who have been seduced by the hype and wasted their time optimizing their web sites for Google’s AdSense - which only served to get people they wanted to do business with to leave them for their competitors.

However, since you are reading this message on a page that has AdSense ads strategically placed where the experts say our eyes go to first - you may wonder if this is some sort of mixed message. Or was the title just a clever trick?

No trick. Don’t get on the make a fortune with AdSense bandwagon. You won’t make a fortune and you’ll undermine everything else you’re doing.

We created and continually develop our web site with the primary objective of connecting with people who’ll contact us about our services. Everything we do is to cast our net in a wider and wider circle to connect with people who have never heard of us, so they’ll contact us when they are ready to buy our services.

If, after seeing what we’re offering, they don’t want to contact us - well they’re going to leave and go somewhere else. What AdSense does is create a logical place for them to go next, and we get paid for it.

It’s like getting all the people who don’t buy from us to pay us. Not that’s profit! The better job we do with all the search engine stuff the more relevant the AdSense adds are so not only do the right people (potentially) visit our web site - the more likely they are to leave via an AdSense ad. Last month we had a click through rate of 8.53%. We’d have been nuts to overlook AdSense.

So, don’t be seduced down the hype filled path toward disillusionment. Focus your efforts on building your business, not the business of the Internet marketers who want to sell you their so-called insider secrets.

When you do sign up for AdSense and this is a must, use it wisely like we have - to get paid by the people who will never be your customers anyway.

You won’t make a zillion dollars in AdSense riches like the hucksters say you will, but that would never have happened anyway.

But your total revenues will grow as your Internet marketing strategy becomes more effective. You’ll have put a meter on the door many of your non-prospects will be using when they leave your site forever.

All the best,

Wayne

BTW: I just updated the page on our site that outlined our Internet marketing strategy. There might be some tips of value for you there.

 
 

This entry was posted on Friday, November 3rd, 2006 at 9:06 am and is filed under AdSense, Coaching, My Observations, Opinions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.